What makes dynamic product ad creative work

Dynamic product ads (now Advantage+ catalog ads) are good at choosing which product to show each shopper. What they show is up to you, and by default it is your product photo on a white background, which looks like everyone else's.

Here is what tends to make catalog creative work. None of it needs a designer per product. It needs one good template applied to all of them.

1. The product is the hero

The photo should fill the frame. Text supports it: a short line, a price, maybe a badge. If a shopper cannot tell what is being sold in half a second, the rest does not matter.

2. Put the price on the image

A visible price answers the first question a shopper has. On a sale, show both prices: the struck-through original and the new one. This only works if the price on the image stays in step with your store, so it needs to come from the catalog, not be typed in by hand.

3. Look like a brand, not a feed

Use your colours, your fonts and your logo, the same way on every product. A consistent frame makes a scroll of mixed products read as one shop, and makes your ads recognisable the second time someone sees them.

4. Design for every placement

Feed, Stories and Reels have different shapes and different interface overlays. A square ad shrunk into a story wastes most of the screen; a cropped one loses its text. Give each product a square, a portrait and a vertical version. Our image size guide has the numbers.

5. Test creative sets, not single ads

With hundreds of products, the unit you test is the template, not the individual ad. Run two feeds with two designs on the same products and let delivery tell you which works. Then change one thing and test again.

The short version

One strong template, filled with every product's own photo, name and price, in every size, kept in sync with the store. That is the job Richicat was built for. Start free and see your own catalog in every template.