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Dynamic product ads that look designed, not dumped

Advantage+ catalog ads pick the right product for each shopper. Richicat makes sure what they see is a finished ad: your brand, the current price and a reason to tap, for every product.

How it works with Advantage+

  1. Meta picks the product

    Advantage+ catalog ads match each shopper with products they viewed or are likely to want. That part does not change.

  2. Richicat sets the creative

    Instead of the bare product photo, each product carries a finished ad with your brand, its price and a reason to tap.

  3. Prices stay true

    The feed is rebuilt from your store, so an ad never shows yesterday’s price or a sale that has ended.

A reason to tap, on every product

A plain photo shows what you sell. A designed ad says why now.

  • An ad that leads with the discount.

    The discount

    Was price and saving, read off the product.

  • An ad that leads with a deadline.

    A deadline

    Your sale dates, on every product in the sale.

  • An ad that leads with free shipping.

    Free shipping

    The offer that closes the sale, said up front.

  • An ad that leads with the sizes.

    The sizes

    What is in stock, before anyone taps.

Test designs, not guesses

Make two feeds from the same products, each with its own design, and run them as two ad sets. Each feed carries its name in a custom label, so results are easy to split.

Keep the winner. Switch the other feed to a new design without touching the catalog.

Feed A: the Suede Derby in the Split Sale design.
Feed A Split Sale
Feed B: the same Suede Derby in the Flash Sale design.
Feed B Flash Sale

Every product, a finished ad.